ADE Director's Communication Memo Form

Memo Number : FIN-09-055

Date Created : 02/10/2009


Co-op Directors
other: Child Nutrition Directors
District Nutrition and Physical Activity Comm. Chair

Type of Memo: Informational
Response Required: Optional
Section:   Fiscal and Administrative Services - William J. Goff, Assistant Commissioner
2009 National School Breakfast Week Promotion

Regulatory Authority:

Contact Person:
Rita Hamilton

Phone Number:


The School Nutrition Association (SNA) sponsors National School Breakfast Week (NSBW) to help school districts increase breakfast participation. March 2-6, 2009, is NSBW and the 2009 theme is “Power Up With School Breakfast."

Child Nutrition Directors should use this opportunity to get students excited about eating breakfast. Students eating a good breakfast are more alert to receive the subject matter that teachers are presenting. Therefore, students have an opportunity to perform better in the classrooms. Not only are students’ minds more alert to receive this information, but studies document behavior problems have decreased due to eating breakfast.

The Child Nutrition Unit (CNU) of the Arkansas Department of Education (ADE) challenges the Child Nutrition Directors to plan activities for NSBW. Visit the SNA web site at

The SNA website contains the following NSBW features:

1. Design a School Breakfast Superhero
2. Tools You Can Use
3. Power Up Participation Sweepstakes
4. Power Up Promotional Merchandise
5. About Power Up

Featured menus for the week include food items that should stir up the interest of students. On the website, click on Menus and the Power Up Recipes will be available.

Monday – Eggstreme Eggs and Toast
Tuesday – Incredibagel and Cream Cheese
Wednesday – Super Cereal
Thursday – Brilliant Breakfast Sandwich
Friday – Save the Day Parfait

Involve as many people in the district and community as possible in the events for the week and make this the best NSBW ever. Submit articles and pictures of school breakfast activities to the CNU online newsletter. Email information to Alicia Casteel, Editor and Project Manager, “Nutrition News,” at

For questions about NSBW, please contact Rita Hamilton, Area Specialist, at 501-324-9502 or send an email to


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